Global HPC Provider is a mid-sized supercomputing (HPC) hardware provider based in Europe. Their target buyers are CTOs, R&D directors, and IT infrastructure leads at Fortune 500 enterprises worldwide.
Challenges
Niche market with a limited pool of target accounts and very long sales cycles for high-performance computing solutions.
Low brand recognition outside of academia, making it difficult for the internal team to engage Fortune 500 technology leaders.
Highly technical value proposition that was not resonating with business-focused decision-makers, leading to low response rates.
A small sales team lacked bandwidth and specialized prospecting expertise to penetrate new enterprise accounts.
"PrompX opened doors for us in the enterprise space that we’d been knocking on for years. Their ability to speak the CIO’s language while still conveying our tech value was a game-changer."
- CEO, Global HPC Provider
Our Approach
1. Account-based targeting
PrompX collaborated with the client to identify and prioritize a list of high-value global enterprises with known HPC needs, focusing on R&D-heavy industries.
2. Deep research & segmentation
We mapped multiple stakeholders at each target (CTOs, heads of research, IT directors) and tailored messaging to each persona’s priorities, from computational power to cost-efficiency.
3. Technical messaging alignment
Our team worked closely with the client’s engineers to translate complex HPC capabilities into business outcomes (e.g., faster product development), crafting outreach content that spoke to executive interests.
4. Multichannel outreach
Executed a coordinated cadence combining personalized emails, LinkedIn outreach to technology executives, and strategic phone calls for follow-up. Each touchpoint reinforced the client’s credibility with industry case examples.
5. Quality data sourcing
Built a clean prospect list using industry databases and manual research, ensuring direct contact info for key decision-makers and compliance with GDPR for EU contacts.
6. SDR workflow & tools
Deployed a dedicated PrompX SDR team equipped with sales engagement tools to track touches and responses. We monitored engagement analytics and adjusted sequence timing to maximize executive availability windows.
7. Continuous optimization
Weekly reviews with their team to share insights (e.g., best-performing subject lines about AI modeling speeds) and refine targeting criteria or messaging in real time.
Key Metrics
→ 84 qualified sales meetings with Fortune 500 prospects booked within the first 6 months.
→ 8 global enterprise accounts entered the sales pipeline as a direct result of these meetings, representing approximately $6 million in potential deal value.
→ Lead-to-meeting conversion rate jumped to 45%, more than doubling the client’s previous outbound benchmark.
→ Email engagement (opens and replies) increased by 50% after refining technical content to business language.
→ Two targeted verticals (pharmaceuticals and automotive manufacturing) opened as new markets, accounting for 50% of the meetings set.
Key Takeaways
1. Even in a niche B2B market like supercomputing, an account-based, personalized outreach can generate significant enterprise interest.
2. Translating technical advantages into executive-level business outcomes dramatically improves engagement with non-technical stakeholders.
3. A focused outreach team with industry knowledge can accelerate pipeline growth where generalist sales efforts struggled.
Ready to Get Started?
Ready to accelerate your pipeline with qualified enterprise meetings? Partner with PrompX to connect with hard-to-reach decision-makers and drive B2B growth.
PrompX Team
Supercomputing Success Story