US Software Development Services Firm is an Austin-based software development firm providing outsourced product development, especially for IoT and embedded systems. Their ideal clients are CTOs and engineering managers at mid-sized tech companies in the U.S. needing additional development capacity. They enlisted PrompX to break through a crowded market of dev agencies and secure new development partnerships with tech executives.
Challenges
Crowded marketplace: Prospects receive pitches daily from outsourcing firms globally; the client's outreach was blending into the noise with low response rates.
Trust & IP concerns: Companies are cautious about outsourcing core development due to quality and IP concerns, making them hesitant to engage with unknown vendors.
Technical audience: CTOs and engineers are skeptical of marketing fluff. The client messaging wasn't technical enough to capture their interest or demonstrate expertise.
Long sales lead time: Winning a dev contract often meant being on a shortlist for an upcoming project; the client wasn't getting into those early consideration conversations.
"PrompX's team spoke our language and it showed. Prospects told us they were impressed with our approach even before we met, that's how well PrompX represented us. The meetings they set are turning into real projects."
- CEO, US Software Development Services Firm
Our Approach
1. Smart prospect selection
PrompX identified tech companies likely needing extra dev help - e.g., those with recent funding or many developer job openings (signals they might need augmentation). This yielded a list of 250 high-potential accounts.
2. Tech-centric messaging
PrompX worked with the client's engineers to craft outreach that spoke the customer's language. Emails and LinkedIn messages referenced specific tech stacks ("IoT firmware in C++/Python") and pain points (product release delays) to immediately resonate with engineering leaders.
3. Showcasing expertise
The sequence included a link to a GitHub repo with the client's open-source tools and a 2-minute video of their lead architect discussing a successful IoT project. These elements demonstrated real technical credibility, differentiating the client from generic firms.
4. High-touch follow-up
Prospects who engaged (clicked or replied) received quick follow-up from a PrompX SDR with a technical background, ensuring questions were answered deeply. If a prospect had a specific need, the SDR facilitated a rapid intro call with the client's CTO to build trust peer-to-peer.
5. Nurture for timing
Recognizing outsourcing needs are timing-driven, PrompX set up a light nurture program. Non-responsive contacts got quarterly updates, a short case study or new tech whitepaper, to keep CodeCraft in mind so when a need arose, they'd know whom to call.
Key Metrics
→ 43 meetings with qualified tech executives were booked in 4 months, injecting the client's pipeline with far more opportunities than the previous year's efforts.
→ Email outreach saw an 84% average open rate - the highly technical, personalized subject lines successfully captured attention (and PrompX's deliverability optimization ensured messages hit inboxes, not spam).
→ 7 prospects actively requested proposals or project scoping after initial meetings - a strong signal of deal opportunities. Several of these RFPs were for multi-hundred-thousand-dollar development projects.
→ Within the campaign period, 2 new contracts were signed (totaling about $800K in new business), and more deals were in late-stage negotiation as the client made vendor shortlists for upcoming projects.
→ By demonstrating expertise and engaging on a technical level, the client's reputation improved - multiple CTOs remarked that the outreach "felt like it came from fellow engineers, not salespeople."
Key Takeaways
1. Speak geek
Highly technical audiences respond when outreach demonstrates genuine tech know-how. Tailoring language and content to the engineer's perspective greatly boosts credibility.
2. Quality leads, not just quantity
By zeroing in on companies with clear dev needs, PrompX ensured most meetings were fruitful, leading directly to RFPs and contracts.
3. Multi-pronged proof
Sharing code samples, case studies, and involving technical leadership early helped overcome trust barriers, proving the client could deliver on promises.
Ready to Get Started?
Need high-quality leads for your software development services? PrompX can code the perfect outreach strategy for you.
PrompX Team
Software Development & Services Success Story