US Healthtech Platform is a Boston based healthtech company providing a cloud platform for hospital data management They engaged PrompX to penetrate new hospital accounts and educate busy healthcare decision makers about its solution in a highly regulated relationship driven market
Challenges
Gatekeeper-heavy industry: Hospital executives are notoriously difficult to reach; the client's emails often stopped at assistants or were filtered out by hospital systems.
Long trust-building cycle: Healthcare sales rely on trust and references. As a newer vendor, the client lacked extensive industry references, making prospects hesitant.
Complex stakeholder group: Decisions involved IT, clinical, and financial stakeholders. The client's small team struggled to engage all influencers at a target hospital.
Strict privacy compliance: Outreach had to respect HIPAA sensitivities and hospital contact policies, limiting direct marketing tactics and requiring careful messaging.
"PrompX opened doors we'd been knocking on for years. Prospects came in already trusting us thanks to the content and professionalism in the outreach."
- VP of Sales, US Healthtech Platform
Our Approach
1. Refined targeting
PrompX assembled a list of 200 high-priority hospitals and health systems, identifying multiple stakeholders at each (IT director, CMIO, operations VP, etc.) to ensure multi-threaded outreach within each organization.
2. Compliance-conscious outreach
All content was reviewed for privacy compliance. Outreach emphasized the client's security certifications and compliance track record to address risk upfront and avoid any HIPAA concerns.
3. Educational content drops
PrompX created a series of short, informative emails (e.g., "3 data bottlenecks costing nurses time and how to fix them") that provided value. These warmed up prospects before a direct meeting request, positioning the client as a helpful expert.
4. Webinar and whitepaper offers
Mid-sequence, prospects got an invite to a brief webinar demo and a one-page case study of a hospital that improved efficiency by 20% with the client. This approach catered to prospects needing social proof and detail before committing to a call.
5. Multi-channel follow-up
For engaged prospects, PrompX SDRs followed up via phone and even physical mail (sending a printed industry report) to stand out. In one case, a mailed infographic to a hospital COO led to an immediate email reply to schedule a meeting.
6. Stakeholder mapping
PrompX tracked responses to identify internal champions. If an IT manager showed interest, sequences were adjusted to arm them with talking points to persuade their CFO or CEO, smoothing the internal sell.
Key Metrics
→ 68 meetings with hospital and health system executives secured in 6 months - a record pace for the client (previously 2 meetings/month via cold outreach).
→ 72% of those meetings were with entirely new hospital accounts the client had never engaged, significantly expanding their market reach.
→ Outreach-driven meetings generated roughly $1.3 M in new potential deals in the client's pipeline. Several large health systems entered proof-of-concept discussions directly due to PrompX introductions.
→ The client saw a 5× increase in its monthly meeting booking rate vs. prior efforts, validating PrompX's targeted approach.
→ Crucially, all activities stayed 100% compliant with healthcare communication guidelines, and prospects frequently praised the educational value of the content establishing trust even before the first call.
Key Takeaways
1. Value-first approach
Sharing useful insights and case studies upfront helped earn trust in an industry where credibility is everything.
2. Multi-stakeholder engagement
Success in healthcare sales came from engaging multiple roles within the hospital simultaneously, ensuring all influencers were informed and interested.
3. Compliance and patience
Strict adherence to communication rules and persistent yet respectful follow-up allowed the client to build a solid reputation, dramatically accelerating outreach results.
Ready to Get Started?
Looking to break into new healthcare accounts? PrompX's compliant, value-driven outreach can pave the way.
PrompX Team
Healthcare & Pharmaceutical Success Story