EU Fintech SaaS is a London based fintech SaaS provider offering an open banking API platform for financial institutions The client partnered with PrompX to build a predictable pipeline with enterprise prospects and to accelerate long sales cycles in the banking sector
Challenges
Enterprise entry barriers: The client's sales team struggled to get facetime with decision-makers at major banks, as cold approaches often stalled in procurement or were ignored.
Long deal timelines: Selling a fintech solution to large financial institutions often took over a year. More prospects needed to be engaged in parallel to keep the pipeline moving.
Credibility concerns: As a scale-up, the client lacked big-name recognition, making risk-averse banking executives hesitant to take meetings.
Complex value proposition: Explaining the client's API benefits (compliance, security, integration ease) was technical and didn't grab attention in brief outreach attempts.
"PrompX helped us crack open doors at banks we'd been knocking on for years. Prospects came into our meetings already excited about what we do."
- Head of Growth, EU Fintech SaaS
Our Approach
1. Enterprise list-building
PrompX zeroed in on 30 target banks and payment companies across the UK and EU. Multiple contacts per account were identified: heads of innovation, API leads, CIOs - to widen entry points.
2. Insight-led outreach
The team crafted account-specific briefs noting each bank's digital initiatives or PSD2 compliance deadlines. Outreach emails cited these and offered a quick chat on how the client could accelerate those initiatives.
3. Webinar lure
PrompX organized a short webinar titled "Accelerating Open Banking Integration" featuring PayFlo's CTO. Initial cold emails invited prospects to this no-commitment session, engaging multiple stakeholders at once and showcasing the client's expertise without a hard sell.
4. Multi-threaded contact
If one contact didn't respond, PrompX approached other stakeholders in the same organization, mentioning that "colleagues" were also invited a subtle social proof nudging prospects to pay attention.
5. Follow-up discipline
After the webinar, PrompX followed up individually with attendees and no-shows, sharing key takeaways and proposing a tailored demo. Persistence and timely follow-ups (within 24 hours post-event) were crucial to locking down meetings.
Key Metrics
→ 70 meetings with enterprise banking prospects secured in 6 months (3 meetings/week), injecting the client's sales team with far more engagement than prior efforts.
→ About 45% of those meetings progressed into formal opportunity evaluations or pilots, reflecting strong alignment achieved by PrompX's targeted qualification.
→ The client's pipeline grew by $2.5 M in potential deal value from new banking prospects. Several large banks that were previously unresponsive entered active discussions.
→ Concerted outreach and education shortened the typical sales cycle by 15% - by engaging multiple stakeholders early and addressing concerns upfront, deals moved faster through compliance and procurement.
→ Importantly, the client's reputation got a boost: prospects noted the outreach content's relevance, and one major bank said the initial webinar "put this EU Fintech SaaS on our map" for future projects.
Key Takeaways
1. Account-based finesse
Personalized, account-specific insights (even events) engaged large enterprises where generic blasts fall flat.
2. Multi-contact strategy
Reaching several stakeholders in one organization increased visibility and momentum - a must when selling to big banks.
3. Educational marketing
Offering value (like a knowledge webinar) in lieu of a pure sales pitch helped the client gain trust and mindshare, accelerating subsequent sales conversations.
Ready to Get Started?
Looking to connect with enterprise fintech buyers? PrompX's strategic outreach can help you break in.
PrompX Team
Fintech Success Story