US Commercial Lending Provider is a New York-based financial services firm offering commercial lending and financing solutions. Its target market is CFOs and finance VPs of mid-sized companies across the U.S.. The US Commercial Lending Provider partnered with PrompX to fix an inconsistent lead flow and scale outreach to new prospects, while strictly adhering to financial industry compliance standards.
Challenges
Inconsistent leads: The Client's inbound referrals came in spurts; their small sales team struggled to generate a steady flow of qualified leads on their own.
Strict compliance: Outreach is heavily regulated (FINRA, SEC guidelines). The team was cautious, often to the point of inaction, for fear of violating rules in cold communications.
Trust barrier: As an unknown lender, the client found it hard to build credibility with finance executives who are inundated with pitches and wary of financing offers.
Long deal cycles: Converting a prospect to a closed loan took time; the client needed to engage more prospects to fill the top of the funnel to eventually yield deals.
"PrompX delivered the predictability we needed. Our calendar now consistently includes conversations with CFOs we could never reach before and they did it all without ever crossing a compliance line."
- VP of Sales, US Commercial Lending Provider
Our Approach
1. Target profiling
PrompX identified 1000 target companies fitting the client's sweet spot (by revenue, industry, growth stage) and pulled verified contacts for CFOs, finance directors, and treasurers at each.
2. Compliance-first outreach
All email and call scripts were vetted for regulatory compliance. PrompX used clear disclaimers where needed and avoided sensitive language (no guarantees, etc.), ensuring 100% adherence to financial marketing regulations.
3. Educational messaging
Instead of a hard sell, outreach offered value e.g., a free financial benchmarking report. Emails included an industry insight ("Companies in your sector see 15% higher cash flow using XYZ strategy") to establish NorthStar as a knowledgeable partner.
4. Multi-channel cadence
Combined compliant cold emails with follow-up phone calls and LinkedIn messages. Calls were timed in late morning when CFOs are more reachable, and voicemails referenced the emailed report to pique interest without overselling.
5. Trust-building assets
PrompX helped the client package a brief one-page success story and testimonial quote. These were shared in follow-ups, giving prospects third-party validation of NorthStar's credibility.
Key Metrics
→ 132 meetings were booked with qualified finance executives over 12 months (11 per month), vastly improving lead flow versus sporadic previous results.
→ Outreach maintained 100% compliance throughout; no regulatory issues arose, giving the client confidence to scale outreach safely.
→ Multiple deals moved forward: roughly 38% of meetings converted into active financing opportunities. The campaign generated an estimated $900K in potential new loan business in the client's pipeline.
→ Credibility grew - even prospects who initially passed on meetings responded positively to the educational content. The client's brand became associated with insight rather than sales, opening doors for future conversations.
→ Two sizable financing deals (totaling $450K) closed within the year directly from PrompX-sourced meetings, and several more were in late-stage discussions by campaign's end.
Key Takeaways
1. Compliance is key
With proper diligence, outbound campaigns can thrive in regulated industries by carefully adhering to all guidelines.
2. Lead with value
Educational content and industry insights helped earn trust of skeptical finance leaders, warming them up to discussion.
3. Consistency pays off
A steady, month-by-month outreach effort replaced feast-or-famine leads with a reliable pipeline, directly contributing to new revenue.
Ready to Get Started?
Want a compliant, steady pipeline for your financial services firm? PrompX has the expertise to deliver.
PrompX Team
Financial Services Success Story